Research & Analysis

  • in-company research
  • clutter
  • own questions
  • raw data
  • company questions

We approach data sets from the right angle and with our feet in the client’s shoes. Data distillation enables us to provide organisations with the applicable insights they need.

When data needs to be enriched, Big Data Small conducts qualitative and quantitative market research. Other techniques we use to close data gaps are social media monitoring and web analytics.

Tangible results

  • targeted MarCom approach
  • Brand Innovation/New Business based on customer needs
  • Business Intelligence based on clear, objective info
  • Product Design improvement increases customer loyalty
  • more efficient Client Services fuel word-of-mouth campaigns